SES New York is on now

The SES New York SEO conference is in full swing now, and in the true tradition of SEO professionals we haven’t bothered going.

According to the conference website you’ll learn the following information:

• How search engines list web sites for free and through paid placements
• How to get free “organic” traffic by building a site that pleases search engines and your visitors
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
• How to calculate the roi of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don’t
• How to build links that generate traffic to your web site, and how to avoid the penalties of “spamming” the search engines
• What’s coming next in the constantly evolving world of web search, and how you can profit from those changes.

To be honest I’m not sure that’s the sort of stuff you need to go to New York to learn, it’s all readily available on the Internet if you know how to weed through the chaff that keeps getting churned out at various websites and forums.

Don’t get me wrong though, I’m sure you can learn all of that at SES New York. If you have the time and the budget, enjoy it, but I can think of cheaper, faster ways to increase your SEO knowledge.

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